• heroicons/outline/check The European wholesaler
  • heroicons/outline/check Photo, Video, Outdoor, Airsoft & Hunting
  • heroicons/outline/check 5,500+ products
  • heroicons/outline/check 45+ brands

Connect with Benel

Connect with Benel

Whether you place daily orders, want your webshop automatically filled with current products, or want to quickly import a list of items: with Benel, you connect smoothly and smartly.

We make it easy for you with handy tools and permanent integrations. Our systems are built to work effortlessly with your software or webshop.

Want to get started with integrations? Choose the method that suits you best.

Questions or custom needs? Feel free to message us at [email protected].

Automatic connection? Bring it on!

The product feed has a fixed link, so you can automatically fetch it daily. And yes — the website remembers your last settings for next time. Handy!

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Order files by email

Working with XML or XLSX files? You can send your orders directly via email. We process them automatically in our system. Request this service at [email protected]. Please note: this service must be activated first. Email us for a sample XML or XLSX file. Then an IT specialist will contact you.

Download product feed

Easily create a product feed in CSV or XML. You choose which fields to include – from stock to descriptions. After generation, you can download the file, or use the fixed XML link for automatic integration with your webshop.

Quick ordering via file

Have a list of items in an XML or CSV file? Upload the file, or paste its contents directly into our order form. That way, you can order a full batch of products in no time.

Go directly to quick order (feature available after business login).

Explanation of product feed fields

Some fields in the product feed are pretty self-explanatory, but a few need a bit of extra explanation to use them correctly. Below we explain those fields in simple terms, so you can quickly see what should go in them and what the value actually means.

Categories

This field shows the category on our website in which the item is placed.

Short description

This is a short text that summarizes what the product is in just a few words.

Product description

This is the detailed product text with more in-depth information about the item.

Dealer price excl. VAT

This is the standard dealer price of the item, excluding VAT.

Price

This is your invoice price for the item, excluding VAT.

Packaging length

This field shows the length of the packaging.

Packaging width

This field shows the width of the packaging.

Packaging height

This field shows the height of the packaging.

Packaging weight

This field shows the weight of the individual package.

Bulk EAN

This is the EAN code of the outer carton.

Quantity per outer carton

This field shows how many units are in one outer carton.

Outer carton packaging length

This field shows the length of the outer carton.

Outer carton packaging width

This field shows the width of the outer carton.

Outer carton packaging height

This field shows the height of the outer carton.

Outer carton packaging weight

This field shows the total weight of the outer carton.

Large transport surcharge

If an item is longer than 175 cm, it has to be shipped with a different carrier. This results in additional transport costs.

COO

COO stands for Country of Origin, meaning the country the product comes from.

HS code

This is the HS code, also called a tariff code, used for customs and classification purposes.

Stock

This field shows our current stock.

Made to order

This field shows whether an item is available on order from us.

EOL since

If this field is filled, it means the item is no longer available.

Alternative item

This shows the alternative item if the original item is no longer available.

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