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News: Buteo Photo Gear & Stealth Gear continue with BENEL
Hoogeveen, 21 December 2023
Benel will take over the Buteo Photo Gear & Stealth Gear brands from current owner Jurgen Sloots as of January 1, 2024. He will join the Benel team - together with colleague Patrick Palmen - starting next month. 
The range of Buteo Photo Gear & Stealth Gear consists mainly of shelter tents for nature and wildlife photography. With these, the photographer captures unique wildlife moments. Since 2006, they have been supplying the best-selling shelter tents in the market. They design and produce the hide tents in-house.
"The move from Buteo Photo Gear & Stealth Gear to BENEL is a great opportunity to further develop and position ourselves in the outdoor market. The acquisition offers unique opportunities to introduce more nature lovers to our shelter tents and accessories on a European scale. Together with team BENEL we will also further increase the service level" - said Jurgen Sloots, current owner of Buteo Photo Gear & Stealth Gear.
Through the acquisition, BENEL's offer will grow to over 5,000 products from 40 different brands. 20 specialists are ready for BENEL's customers daily from Hoogeveen. This is where both the logistics center and office have been located since 1990. Besides Buteo Photo Gear & Stealth Gear, BENEL also carries Kowa, Sirui, StudioKing, Falcon Eyes, DNP and many other brands in the field of outdoor, optics, photo and video.
"The acquisition of Buteo Photo Gear & Stealth Gear is a great opportunity for our customers. Dealers across Europe will have access to unique products for the nature photographer. We see these outdoor brands as an ideal match. Moreover, Jurgen and Patrick are an extremely good fit for BENEL. We can't wait to strengthen the market together with them" - said Berry van der Heijde of BENEL.
In addition to specialized shelter tents, Buteo Photo Gear & Stealth Gear also supply hundreds of other products. For example floating hide tents, chair hides, camouflage clothing, lens covers, bean bags and camouflage nets. BENEL has been taking care of their logistics process for years. Therefore the current transition is smooth and fast. Products are and remain optimally available.
Do you have questions or are you curious about the possibilities for you as a reseller? Please contact Benel at +31 (0)528-234828 or info@benel.nl. Jurgen Sloots of Buteo Photo Gear & Stealth Gear can be reached directly at +31 (0)6-34824263 or jurgen@benel.nl.
21-12-2023